Why Not Give Rogers a Chance?

Tonight's draw, #14, at The Scott Tournament of Hearts, is being broadcast only via tape delay on TSN because TSN is showing a hockey game in prime time.

Why don't Rogers or the other CTV sports channel buy the rights to televise tonight's draw? I realize exclusivity is worth something to TSN, and I realize nobody would want to watch the tape delay if we could see it live earlier. But in total, surely the package would be worth more if there were more live telecasts.

I wonder if Rogers would be interested.