Saturday, March 26, 2011

World Women's Sponsorship

I have detected so far only three sponsors of the World Women's Championships this year.
One is the obvious Capital One, whose website URL sits on the ice. They are a financial organization; I am not sure of all that they do but the customer-facing part is clearly credit cards.
Another one is Titlis Rotair, which mystified me. It turns out it is Swiss Tourism at work. I noticed today that the baffles they put at the ends of the ice had Titlis' logo with what seemed to be Mandarin; this makes utter sense.
The other logo seen everywhere is the 361 degrees. The site appears to be Chinese; I have no idea.
There are a bunch of other minor sponsors, but this goes a long way to explaining why the web site is so bad. (Though to its credit it does cite the various local sponsors.)
In the end there is no real money behind this championship.

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2 Comments:

At 3/26/2011 8:37 PM, Blogger EclectEcon said...

There were lots of questions about 361 degrees last year during the olympics, too. Here's the Wikipaedia entry: http://en.wikipedia.org/wiki/361_Degrees

 
At 3/27/2011 6:56 AM, Blogger Alan Adamson said...

Aha - a sort of Chinese Nike! This just adds to the impression that the Danes and the WCF have essentially no local sposorship. Pathetic. I guess one must give the championahips from time to time to places that can barely support them.

 

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